The SV Werder Bremen is a well-known and successful soccer club from Bremen, Germany. In December 2014 they started a relaunch project to consolidate and harmonise their internet representation to generate additional value for fans and the club. Team neusta was commissioned to develop and implement the new platform.
Additional strategic goals consisted of maximizing market value of processes, reducing time-to-market of editing processes, targeting of fans and visitors cross-devices and generating measurable and valid data to track the customer journey.
Technologies / Implementation
The project was done by a team of about 40 developers from team neusta using SCRUM as agile framework. With various workshops the team developed a common understanding of the domain and worked closely to the SV Werder Bremen.
The main parts of the project were:
The project in numbers
All portals of SV Werder Bremen (Website, Online-Shop, Streaming Portal, Forum, mobile application) were completely redone based on a new user-centric design concept, resulting in an emotional and entertaining experience for visitors.
As an owner-managed company team neusta provides consulting, development and realization of complex software-, mobile and eCommerce solutions in its core business.