Online Property Financing

"Award winning hosting, development, and security at enterprise level through standardized processes from Browserwerk"

Integrations, Responsive

Consumers, Digital channel, Investors

[Translate to Dutch:] From the dream of a house to the dream house in only 3 steps

[Translate to Dutch:]

The Challenge of Digital Transformation


The real estate market applies due to the high margins as highly competitive. The aim was to create a competitive and conversion optimized landing page which in all respects should meet the requirements of a bank. More and more customers are mobile devices on the road and want to do not miss the chance of a home of your own here either. The same applied to it on the server side meet the high security standards of the customer and

to ensure compliance. Due to the high business value of the form was it is equally important to achieve the greatest possible automated test coverage.


[Translate to Dutch:] A Digital Solution for the Marketing Team

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As a content management system for secure, simple and clear administration of all landing pages by the editors is the Open Source Enterprise CMS TYPO3. With TYPO3 the customers short release cycles and the fast closing of security gaps are guaranteed. To meet the complex requirements of form logic, Browserwerk developed its own PHP-based form framework, which was implemented in the Content Management System. By means of automated Tests using a Selenium test server ensure that the logic and functionality is maintained after each deployment. It goes without saying that

the development the optimization of loading times in the frontend to reduce the jump rate of visitors to a minimum. The JavaScript used sends

the tracking of the individual form fields dynamically directly as an event Google Analytics. This helps with A/B testing of the site. At the end of the form section, a transmission to the in-house CRM system via API takes place, so that service centre staff can respond quickly to enquiries.




[Translate to Dutch:] Conclusion & Customer Feedback

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The new landing page offers the customer real added value in every respect. The number of inquiries could be increased within a very short time and due to Browserwerk's proven deployment pipelines and agile processes using Jira, Confluence and shared project board

Browserwerk provided a unique transparency and fast communication channels on a professional level during the entire project duration.


Customer Feedback


"Browserwerk has accompanied us for years as a reliable partner. New projects are consistently thought through and implemented. The agile we live with Browserwerk and have been working more goal-oriented than ever before. Browserwerk does not simply work off, but gives us new impulses. We look forward to many more years of good cooperation." Christian Holling | Online Marketing Manager Degussa Bank


Browserwerk GmbH

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